Why SEO Has A Lasting Relationship With Google

By Anne Fox


Despite facing criticisms, Google applied its new privacy policy last March 1st. The complete document about the policy can be obtained when you check out the Terms and Policy link on whatever Google product you are using, including Gmail for example. The heart of the policy is about Google collecting information and keeping a record of the search behaviour so that, it said, it could identify more tightly what end users want.

To demonstrate the use of data collection, when utilising Gmail, you will notice that if lately you've sent several emails to lawyers, then the sponsored links showing on the right hand side of the Gmail will display law-related services or links.

Does The Privacy Policy In A Way Impede SEO?

There is no direct correlation between the privacy policy plus SEO. If anything, this affirms Google as being a search engine, with search at its core function amidst Google lately releasing its own edition of social network, Google Search, Plus Your World powered by Google+. The privacy policy sheds light on the fact that Google will always focus on search.

The slight collaboration between the privacy policy and SEO could be because Google will give its searchers an original experience in the search determined by what data it has collected from the user. For instance, in case you are using Google Docs and wish to send the document using Gmail, Google can show the e-mail addresses of the Gmail contacts whom it thinks the document will be sent to.

Can Google Users Say No To Google Gathering Data?

Certainly you've got a voice before Google. You can actually simply opt to switch off the search history and this will disallow Google to trace your search behavior. However you have to understand that this will also limit Google's capability to return the best relevant search result for you. You do have the liberty to choose what will best work for you.

Search Plus Your World, for example, provides you with personal searches instead of the public results. But you are required to sign up to your Google+ account first before you can access private search. If you are looking to know the searches on the whole, then don't register to Google+. If you want to know what your friends think about a particular search query which you've put into Google, then sign up to your Google+ account to obtain this information.

However Google innovates, it will remain as a search engine. And for this reason, SEO will have long-term relationship with the biggest search engine in the world.




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