During the early 2000's, the music industry, primarily the communities of hiphop and rnb, saw the expansion of what we call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.
What is considered a "super producer"? So, the ideal answer of their difference with a "simple" producer would certainly take the demonstration of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these renowned models as well as everybody else and you can see all of them on many the catwalks. Basically: safe values.
This became the identical thing in the music business: there were "big" producers, safe values, that driven many the projects and were wanted by the most well known singers or rappers. That was always risk-free for a record labels to work with a well known music producer than just a newbie. The recommended one supplied a plenty of powerful singles, in principle. For the reason at that moment generally big producers sold cd.
However, the music industry, since the start of the decade has totally changed. First, people don't really pay money for disc any more.
As a result the record labels invest less money for a project. And not surprisingly, record labels will no longer be ready to spend money between $ 100 000 to $ 300 000 for one single beat, as was the scenario in times of the golden epoch of music producers. The discs do not sell and online world starts to develop. To do something about illegal downloading of their artists, record companies create or align with with statutory download applications and try to force their visibility on this online world, which has been escaping their control for so long.
But the rise of the web also has allowed the presence of a lot of anonymous producers as good as, if not a lot better than, "Super Producers".
These producers have paying attention to the progressing of the Internet, which has allowed those to sell their beats online. Allowing them to reach and also work with artists on any local scale as well as a world wide one. A producer from Atlanta is now able to sell beats to anybody in Japan. It is very now simple for them to gain a great rating with a career. For the artists, this makes a major difference! They are able to buy beats online inside their home for their album, EP or mixtape for reasonable prices; faraway from those practiced by the "super producers".
Record labels pay a special interest on this brand new business. They buy beats online as well. And these days we can notice that some internet based producers receive signed by majors.
The golden time of super producers just like the years of super model disappears gradually, delivering way to this new market directed by producers who, quite often, have absolutely nothing to envy to the "super producers".
What is considered a "super producer"? So, the ideal answer of their difference with a "simple" producer would certainly take the demonstration of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these renowned models as well as everybody else and you can see all of them on many the catwalks. Basically: safe values.
This became the identical thing in the music business: there were "big" producers, safe values, that driven many the projects and were wanted by the most well known singers or rappers. That was always risk-free for a record labels to work with a well known music producer than just a newbie. The recommended one supplied a plenty of powerful singles, in principle. For the reason at that moment generally big producers sold cd.
However, the music industry, since the start of the decade has totally changed. First, people don't really pay money for disc any more.
As a result the record labels invest less money for a project. And not surprisingly, record labels will no longer be ready to spend money between $ 100 000 to $ 300 000 for one single beat, as was the scenario in times of the golden epoch of music producers. The discs do not sell and online world starts to develop. To do something about illegal downloading of their artists, record companies create or align with with statutory download applications and try to force their visibility on this online world, which has been escaping their control for so long.
But the rise of the web also has allowed the presence of a lot of anonymous producers as good as, if not a lot better than, "Super Producers".
These producers have paying attention to the progressing of the Internet, which has allowed those to sell their beats online. Allowing them to reach and also work with artists on any local scale as well as a world wide one. A producer from Atlanta is now able to sell beats to anybody in Japan. It is very now simple for them to gain a great rating with a career. For the artists, this makes a major difference! They are able to buy beats online inside their home for their album, EP or mixtape for reasonable prices; faraway from those practiced by the "super producers".
Record labels pay a special interest on this brand new business. They buy beats online as well. And these days we can notice that some internet based producers receive signed by majors.
The golden time of super producers just like the years of super model disappears gradually, delivering way to this new market directed by producers who, quite often, have absolutely nothing to envy to the "super producers".
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