With Google Panda 3.3 seeing millions of web sites evaporate from the ranking, it's a valid question for companies to ask whether search engine optimisation or SEO continues to be dependable among business services online.
How did Google Panda 3.3 kick out enormous number of web sites from top rankings? Google Panda 3.3 got smarter regarding how web sites are creating back-links. Even those that make use of content but then produce links using low quality SEO articles circulated in mass by article distribution service or networked blogs got penalized.
It's not surprising that Google constantly updates its algorithms. Because there are lots of content contributors and enormous number of web sites in the worldwide web, Google must always clean up the web for those sites that are spammy, or those that give nothing but mess to the web 100% for the intent of manipulating PageRank. Previously, Google only penalized websites that used link buying as process for building links. Currently, Google got smarter and visited web sites that acquire links from low quality content.
Given this constant change of Google's algorithm, the general feeling is that internet marketers, even those businesses which put money into internet marketing by means of website creation and optimisation, seem to be playing a risky and volatile game. should they discontinue doing this?
The answer is no. The web continues to be a highly leverageable place in particular for start-ups as well as SMEs which have low capitalization and yet an excellent product to offer its market.
The only way to win over Google is to adhere to its rules, notwithstanding the many times these rules have altered and will still change. Furthermore, writing and distributing high quality content will always be in line with that Google wants.
From the very beginning when companies are conceptualizing the web site, they must factor in what Google wants for its visitors and that is premium, appropriate content. In web design, if the website has flash elements, then these will not be indexed by Google. How then can Google know the site if the site does not allow it to accomplish its crawling? Site owners need to think about not just owning a website they fancy, but a website that will be seen by their millions of target markets through the leading search engine in the world today: Google.
Whilst Google requires better quality in websites, website owners should abide by with this raise in the bar. After all, there is nothing in the wrong about being the most excellent website, in Google and your would-be customers' eyes.
How did Google Panda 3.3 kick out enormous number of web sites from top rankings? Google Panda 3.3 got smarter regarding how web sites are creating back-links. Even those that make use of content but then produce links using low quality SEO articles circulated in mass by article distribution service or networked blogs got penalized.
It's not surprising that Google constantly updates its algorithms. Because there are lots of content contributors and enormous number of web sites in the worldwide web, Google must always clean up the web for those sites that are spammy, or those that give nothing but mess to the web 100% for the intent of manipulating PageRank. Previously, Google only penalized websites that used link buying as process for building links. Currently, Google got smarter and visited web sites that acquire links from low quality content.
Given this constant change of Google's algorithm, the general feeling is that internet marketers, even those businesses which put money into internet marketing by means of website creation and optimisation, seem to be playing a risky and volatile game. should they discontinue doing this?
The answer is no. The web continues to be a highly leverageable place in particular for start-ups as well as SMEs which have low capitalization and yet an excellent product to offer its market.
The only way to win over Google is to adhere to its rules, notwithstanding the many times these rules have altered and will still change. Furthermore, writing and distributing high quality content will always be in line with that Google wants.
From the very beginning when companies are conceptualizing the web site, they must factor in what Google wants for its visitors and that is premium, appropriate content. In web design, if the website has flash elements, then these will not be indexed by Google. How then can Google know the site if the site does not allow it to accomplish its crawling? Site owners need to think about not just owning a website they fancy, but a website that will be seen by their millions of target markets through the leading search engine in the world today: Google.
Whilst Google requires better quality in websites, website owners should abide by with this raise in the bar. After all, there is nothing in the wrong about being the most excellent website, in Google and your would-be customers' eyes.