All About Corporate Art Collections

By Anita Ortega


If one would go to a very large office, he would usually notice that there are a lot of paintings or other forms of artworks that are used there as decorations. Now one would usually wonder why a company would spend a lot of dollars on things like these. Now they do not know that behind these corporate art collections, there are deeper reasons as to why corporations would hold these things.

Now the main reason as to why the corporations would want to put artworks there in the office is so that they can maintain a good image to the public in general. Of course these artworks do a lot for the image of the corporation as they are actually tools for marketing the name of the company. So even if one would think that this is a bad way to spend money, there is actually a deeper reason behind the purchase.

Now a corporation always has to be attractive to the public because the people have a certain expectation of corporations. The public would expect the corporation to at least look classy and professional on the outside. Now the corporations would hang paintings on their walls in order to respond to that particular expectation so that when visitors would come into the office, the visitors can see that the corporation knows exactly how to present itself.

Now another very important reason as to why there are artworks on the walls of big offices is that the people would want the visitors to feel right at home. Psychology studies would state that paintings actually do have a very calming effect on people who are looking at them. So when a visitor would come into the office to wait for an appointment, he will actually feel relaxed after looking at one of the paintings there.

Now the workers may also be able to benefit from these paintings as they also need to take away their stress. Since the paintings would have a calming effect on people, then the workers who would look at them would then be able to work better because their brains are more relaxed. This would result in an increase in office productivity.

Art in general is proven to stimulate brain activity inside the minds of people. Some of the positive effects that paintings could have on the brain would be reduction of tension, increase in creativity, and higher levels of happiness. This would result in overall productivity in the office and would help boost the morale of workers.

Now aside from helping themselves, the corporations are also helping cultures by showcasing their paintings. Now each painting comes from a different county and would carry the culture of its respective country. By showcasing these paintings or artworks in their offices, the corporations are actually promoting the culture of the respective country.

Now aside from that, the corporations are also promoting the world of art. Nowadays, a lot of people do not pay attention to classic art forms anymore because the world is more concentrated on digital art. Corporations can help bring back the interest in classic art by giving them exposure in the office.




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