How To Use Jazz T-shirts To Popularize Your Band

By Vicki Diaz


Jazz t-shirts are making a comeback, not only as a trendy wear, but as a means of declaring your loyalty to your favorite jazz band. For the bands themselves, the t-shirt or tee is an additional way to market themselves and earn an extra income to supplement their music sales. With this major comeback in these shirts, it is only prudent that both parties, the fans and the bands, make adjustments to ensure mutual satisfaction and objectives are reached from the sale of them.

The first thing that you, the jazz band, need to do is to create your own logo. The logo is what is going to set you apart from the rest of the scene. Hiring a graphics designer is a good option since he can design an eye catching logo that they can print onto these apparels. If you tell the designer on what ways you want to use the logo he would make some changes accordingly.

After getting your logo, chances are that you are ready to run to the printing mill. Ensure that the shirts you produce are of a high quality. Outsourcing the services of a good and reputable t-shirt and logo printer will ensure that you get the best quality. There is nothing as disappointing as fans refusing to buy your t-shirt brand because they think it is of inferior quality.

Once these clothes are ready for sale, they will need to be marketed, so that the band's supporters can buy them. Branded tee tops can often be sold in local clothing shops. They can also be distributed at the band's concerts, or over the internet with the help of blogs and social network sites.

An extra thing to note is that when selling to boutiques, make sure that they charge reasonable prices to their customers, and make sure that it has a good name for itself. Some boutiques charge cut-throat prices for fan merchandise.

To intensify the marketing of your music, you may want to give the t-shirt away as freebies at your shows. You can also offer them as bonuses for people who buy your music CDs. After all, the main aim of the T shirts should be to market you as a band. There is no better way of marketing than walking into a neighborhood and seeing everyone draped in your tee tops!

You should also give your fans a reason to wear and flaunt your tee. The only possible way of doing this is by producing great music that everyone is dying to listen to. If your music is bad, it won't matter what quality your tee tops are, the fans are going to give them a wide berth. No one wants to be caught wearing a t-shirt from a band that plays bad music.

To sum it all up, jazz t-shirts are a great way to promote your band. It would give it that much needed publicity and you can use the extra revenues to improve your music and buy better sound equipment. However, for all of it to work, you music and your t-shirts need to be superb.




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