The Death Of Super Producers : Why The Music Industry Don't Need Them Anymore !

By Tina Albus


During the early 2000's, the music business, specifically the communities of hiphop and rnb, observed the emanation of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What precisely is a "super producer"? Okay, the proper illustration of their difference with a "simple" producer might possibly take on the instance of what we call a "supermodel" in fashion, such as Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those well known super-models as well as anyone else and you can see all of them on each of the catwalks. Briefly: safe values.

That was the very same thing in the music sector: there had been "big" producers, safe values, that led all of the projects and were wanted by the most famous singers and also rappers. It had been always risk-free for records labels to get a well-known music producer rather than a novice. The popular one delivered a countless of moneymaking singles, in theory. Given that right at that time for the most part big music producers sold cd.

But, the music business, since the starting of the decade totally changed. Firstly, people don't really go shopping disk now.

For this reason the record companies give minimum budget for a project. And without a doubt, record labels will not be wishing to spend money between $ 100 000 to $ 300 000 for just one single beat, as was the condition at the golden years of music producers. The discs do not sell and web develops. To defeat not legal downloading of their artists, record companies develop or merge with statutory download technologies and try to impose their presence on this internet scene, which has been escaping their control for way too long.

But the increasing use of the internet has additionally has permitted the growing of lots of unknown producers as good as, if not preferable to, "Super Producers".

These valuable producers have paying attention to the developments of the Internet, which has permitted them to sell their beats online. Giving them to contact and work with singer on a local scale as well as a world wide one. A producer from Nyc can now advertise beats to songwriters in Japan. It is really now a lot easier for them to gain a very good credibility to get a career. For the artists, this makes a really big difference! They are able to buy beats online inside their home for their album, EP or mixtape for reasonable prices; far from those practiced by the "super producers".

Record companies pay a specific interest on this brand new market. They buy beats online as well. And right now we can observe that some of these web producers receive signed by majors.

The great age of super producers like the times of super models disappears slowly, giving way to this brand new business directed by producers who, often, have not a single thing to envy to the "super producers".




About the Author: