The Death Of Super Producers : Why The Music Industry Don't Need Them Anymore !

By Gwen Sparks


In earlier 2000's, the music industry, most especially the communities of hiphop and rnb, noticed the growth of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is meant by a "super producer"? So, the perfect answer of their difference with a "simple" producer will take the example of what we call a "supermodel" in fashion, just like Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these popular fashion models as well as everybody else and you can see them on many the catwalks. In brief: safe values.

This has been the same thing in the music sector: there have been "big" producers, risk free, that led all of the projects and were demanded by the best known singers and also rappers. This is usually easier for records labels to capitalize on a highly rated music producer than a newcomer. The widely known one delivered a copious of award winning singles, in theory. Just because at this time regularly big producers sold cd.

However, the music industry, after the starting of the decade has changed. To begin with, people don't really spend money on cd anymore.

For that reason the record companies offer significantly less budget for a project. And clearly, record labels are not looking to buy between $ 100 000 to $ 300 000 for one single beat, as was the situation at the golden period of music producers. The cd do not sell and internet grows. To do something about not approved downloading of their artists, record companies develop or connect with statutory download websites and make sure to push their visibility in this internet scene, which has been getting out of their control for a long time.

But the improvement of the web in addition has made possible the rise of many of not known producers as good as, if not that surpasses, "Super Producers".

These valuable producers have targeted on the development of the Internet, which has permitted them to sell their beats online. Permitting them to reach and also work with artists on any nearby scale as well as a world wide one. A producer from Australia can now promote beats to someone in Japan. It actually is now more efficient for them to get a very good popularity or have a career. For the artists, this makes a big difference! They can buy beats online in their house for their album, EP or maybe mixtape for reasonable prices; faraway from those practiced by the "super producers".

Record companies pay a special attention to this modern sector. They buy beats online too. And of late we can easily observe that a few of these internet producers are receiving hired by majors.

The great era of super producers just like the epoch of super model disappears slowly, offering way to this new market led by producers who, often, have practically nothing to envy to the "super producers".




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