In early 2000's, the music business, most especially the communities of hiphop and rnb, saw the coming up of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.
What is a "super producer"? Well, the best answer of their difference with a "simple" producer would most likely take on the instance of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those famous models as well as everybody else and you can see all of them on all of the catwalks. Basically: safe values.
This became the same in the music industry: there were "big" producers, safe values, that directed all of the projects and also were needed by the most universally known singers or rappers. This is usually less dangerous for record labels to get a widely known music producer as compared to a beginner. The widely known producer produced a copious of award winning singles, in theory. Simply because back then in most cases big music producers sold discs.
But, the music industry, since the start of the decade changed. To begin with, most people don't really decide to buy cd nowadays.
Which means the record companies offer substantially less money for a project. And clearly, record labels are no longer willing to invest between $ 100 000 to $ 300 000 for just one single beat, as was the case in the time of the golden age of music producers. The discs do not sell and world wide web starts to develop. To defeat illegitimate downloading of their artists, record companies develop or join with statutory download tools and decide to force their visibility on this internet scene, that has been getting out their control for a long time.
But the rise up of the internet has also has permitted the growth of many of not known producers as good as, if not that surpasses, "Super Producers".
A lot of these producers have paying attention to the evolution of the Web, that has allowed these to sell their beats online. Enabling them to reach and also work with singers or rappers on any nearby scale as well as a world one. A producer from Canada will advertise beats to an artist in Japan. It gets now quicker for them to get a very good credibility or have a career. For the artists, this makes a gigantic difference! They are able to buy beats online inside their home for their album, EP and also mixtape for reasonable prices; not at all those applied by the "super producers".
Record companies pay a particular attention to this brand new market. They buy beats online too. And currently we can see that a number of these internet based producers are getting hired by majors.
The great time period of super producers like the years of super mannequin fades away gradually, revealing option to this brand new sector directed by producers who, usually, do not have anything to envy to the "super producers".
What is a "super producer"? Well, the best answer of their difference with a "simple" producer would most likely take on the instance of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those famous models as well as everybody else and you can see all of them on all of the catwalks. Basically: safe values.
This became the same in the music industry: there were "big" producers, safe values, that directed all of the projects and also were needed by the most universally known singers or rappers. This is usually less dangerous for record labels to get a widely known music producer as compared to a beginner. The widely known producer produced a copious of award winning singles, in theory. Simply because back then in most cases big music producers sold discs.
But, the music industry, since the start of the decade changed. To begin with, most people don't really decide to buy cd nowadays.
Which means the record companies offer substantially less money for a project. And clearly, record labels are no longer willing to invest between $ 100 000 to $ 300 000 for just one single beat, as was the case in the time of the golden age of music producers. The discs do not sell and world wide web starts to develop. To defeat illegitimate downloading of their artists, record companies develop or join with statutory download tools and decide to force their visibility on this internet scene, that has been getting out their control for a long time.
But the rise up of the internet has also has permitted the growth of many of not known producers as good as, if not that surpasses, "Super Producers".
A lot of these producers have paying attention to the evolution of the Web, that has allowed these to sell their beats online. Enabling them to reach and also work with singers or rappers on any nearby scale as well as a world one. A producer from Canada will advertise beats to an artist in Japan. It gets now quicker for them to get a very good credibility or have a career. For the artists, this makes a gigantic difference! They are able to buy beats online inside their home for their album, EP and also mixtape for reasonable prices; not at all those applied by the "super producers".
Record companies pay a particular attention to this brand new market. They buy beats online too. And currently we can see that a number of these internet based producers are getting hired by majors.
The great time period of super producers like the years of super mannequin fades away gradually, revealing option to this brand new sector directed by producers who, usually, do not have anything to envy to the "super producers".
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