Is It Really The End Of Super Music Producers Era ?

By Sarah Maouk


At the start of the 2000's, the music industry, principally the communities of hiphop and rnb, noticed the growth of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is considered a "super producer"? Okay, the finest example of their distinction with a "simple" producer would definitely take on the example of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these popular super-models as well as anyone else and you can see them on almost all the catwalks. In short: safe values.

That was the identical thing in the music business: there were "big" producers, risk free, that directed entirely the projects and also were looked for by the most well recognized singers or rappers. It absolutely was more secured for a record label to take advantage of a widely known music producer in comparison with a newbie. The well recognized producer offered a multiple of rewarding singles. For the reason that , at this time , normally big producers sold discs.

However, the music business, after the starting of the decade has totally changed. First , people don't really pay disk any more.

As a result the record companies invest very little money for a project. And naturally, record labels are not looking to give between $ 100 000 to $ 300 000 for just one single beat, as was the condition during the period of the golden era of music producers. The discs do not sell and the web develops. To do something about illegal downloading of their artists, record companies create or merge with statutory download technology and want to push their presence in this cyberspace world, that has been running from their control for way too long.

But the popularity of the internet has permitted the visibility of lots of anonymous producers as good as, if not superior to, "Super Producers".

These producers have focused on the improvement of the Internet, that has assisted those to sell their beats online. Encouraging them to contact and work with rappers on a local area as well as an international one. A producer from New York City would now be able to supply beats to anybody in Japan for instance. It is very now simple for them to get a strong popularity with a career. For the artists, this makes an enormous difference! They are able to buy beats online in their own home for their album, EP and also mixtapes at a very affordable prices; far from those applied by the "super producers".

Record labels pay a special attention on this new sector. They buy beats online as well. And currently we can notice that a few internet producers are obtaining signature by big labels such as Rocnation.

The great age of super producers like the years of super model fades away steadily, Offering options to this new sector driven by producers who, usually, have next to nothing to envy to the "super producers".




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