Pandora is a celebrated jewellers that started life in Denmark. Today, Pandora is widely recognised for its production of charms and charm bracelets. Thus far Pandora has made in excess of eight-hundred distinctive charm designs that are sold throughout 50 countries. It additionally provides a selection of other jewellery, including pendants, earrings, watches and rings.
The jeweller's beginnings lie with the pair Per and Winnie Enevoldsen. Per was successful as a goldsmith and in 1982 the two begun a jewellery shop in Denmark's capital. The pair made regular visits to Thailand in quest of jewellery that they could sell via their jewellery shop back home.
By 1984 they realised that it was better to focus their business efforts in wholesale as opposed to simply being a retail outlet. Encouraged by their visits to Thailand, they set about opening a production facility overseas. This was branded Pandora Productions. They hired Lone Frandsen to design their own jewellery range.
From 1987 the business was referred to as simply Pandora, and production was taken back to Per and Winnie's Denmark with a head office located in Copenhagen. This was also the year the organisation decided to discontinue all retailing. This indicated that Pandora was now solely a jewellery developer and wholesale provider.
Pandora gained an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She worked with Lone Frandsen to help design and define a style of jewellery that would be unique to the brand Pandora.
It was in the year 2000 that the defining moment for the Danish jewellers came into being. That was when Pandora produced its initial line of charms and their bracelets. This was a convenient announcement seeing that charms were making a comeback. However it was Pandora that stood out from the rest by having an idea of "one charm for every unforgettable moment in your life." Each of these charms were crafted from high quality metals including sterling silver and 14 carat gold. In addition to that, Pandora produced a variety of murano glass charms which were custom made from the Island of Murano in Italy. The combination of high class components and the vast assortment of different designs for sale translated to the charms being an inexpensive extravagance for purchasers.
Pandora also included the clever addition that every single charm was crafted using a patented threading technique. This in effect meant that each individual charm had to be twisted over the threaded ends of the Pandora bracelet to secure it. This turned out to be a sharp tactic by Pandora given that it provided a failsafe that buyers could only screw their Pandora charms onto a corresponding bracelet and not a competing brand.
The jeweller's beginnings lie with the pair Per and Winnie Enevoldsen. Per was successful as a goldsmith and in 1982 the two begun a jewellery shop in Denmark's capital. The pair made regular visits to Thailand in quest of jewellery that they could sell via their jewellery shop back home.
By 1984 they realised that it was better to focus their business efforts in wholesale as opposed to simply being a retail outlet. Encouraged by their visits to Thailand, they set about opening a production facility overseas. This was branded Pandora Productions. They hired Lone Frandsen to design their own jewellery range.
From 1987 the business was referred to as simply Pandora, and production was taken back to Per and Winnie's Denmark with a head office located in Copenhagen. This was also the year the organisation decided to discontinue all retailing. This indicated that Pandora was now solely a jewellery developer and wholesale provider.
Pandora gained an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She worked with Lone Frandsen to help design and define a style of jewellery that would be unique to the brand Pandora.
It was in the year 2000 that the defining moment for the Danish jewellers came into being. That was when Pandora produced its initial line of charms and their bracelets. This was a convenient announcement seeing that charms were making a comeback. However it was Pandora that stood out from the rest by having an idea of "one charm for every unforgettable moment in your life." Each of these charms were crafted from high quality metals including sterling silver and 14 carat gold. In addition to that, Pandora produced a variety of murano glass charms which were custom made from the Island of Murano in Italy. The combination of high class components and the vast assortment of different designs for sale translated to the charms being an inexpensive extravagance for purchasers.
Pandora also included the clever addition that every single charm was crafted using a patented threading technique. This in effect meant that each individual charm had to be twisted over the threaded ends of the Pandora bracelet to secure it. This turned out to be a sharp tactic by Pandora given that it provided a failsafe that buyers could only screw their Pandora charms onto a corresponding bracelet and not a competing brand.
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