It is not surprising that Google implements so many alterations as it wishes to refine the search experience of its visitors. recently, some 40 alterations were made, most of which had to do with enhancing the user interface to give end users better image for the thumbnails, local prediction for searches which are hot, additional language for search, among others. As far as search engine optimization or SEO is concerned, the foremost thing to note on these recent alterations is the Google Panda update (for the complete upgrade on the new modifications, please refer to the Official Google Blog).
Should Website Owners Be Cautious Of The New Panda?
Many website owners have reacted anxiously towards what they feel as major modifications on the search algorithm. Google states that the Panda update will make the Panda system more exact and more sensitive to recent alterations on the web.
The important word to note is recent. When it was launched last year, Google Panda saw lots of websites which did not create new content drop down the rankings. It is interesting that Google termed the algorithm Panda because fundamentally, pandas eat brand new bamboo. Google gives favour to web sites with fresh and updated content that is why sites relying on article farm sites which may give free articles but which are not timely, interesting or trending suffered a drop in ranking when the Panda kicked in.
If Your Site Is Aligned With Google, It Will Outlive Algorithm Updates
This time, brand new and out of the ordinary content draws a higher vote from Google. Site owners will more likely rank high if they make onsite and offsite content which are regarding the hot topics.
Certainly, content has to be optimized with the suitable keywords, the appropriate keyword placement, and the right keyword density. It requires practice, in fact, competence to be able to write for optimization but fundamentally, well written very informative and fact-based articles will rank high. A tool to utilize for researching what pertinent content to write about is Google Trends. With internet sites providing pertinent and timely information, then site owners need not be anxious about ranking plummet despite new alterations from Google.
Should Website Owners Be Cautious Of The New Panda?
Many website owners have reacted anxiously towards what they feel as major modifications on the search algorithm. Google states that the Panda update will make the Panda system more exact and more sensitive to recent alterations on the web.
The important word to note is recent. When it was launched last year, Google Panda saw lots of websites which did not create new content drop down the rankings. It is interesting that Google termed the algorithm Panda because fundamentally, pandas eat brand new bamboo. Google gives favour to web sites with fresh and updated content that is why sites relying on article farm sites which may give free articles but which are not timely, interesting or trending suffered a drop in ranking when the Panda kicked in.
If Your Site Is Aligned With Google, It Will Outlive Algorithm Updates
This time, brand new and out of the ordinary content draws a higher vote from Google. Site owners will more likely rank high if they make onsite and offsite content which are regarding the hot topics.
Certainly, content has to be optimized with the suitable keywords, the appropriate keyword placement, and the right keyword density. It requires practice, in fact, competence to be able to write for optimization but fundamentally, well written very informative and fact-based articles will rank high. A tool to utilize for researching what pertinent content to write about is Google Trends. With internet sites providing pertinent and timely information, then site owners need not be anxious about ranking plummet despite new alterations from Google.
