These days, music producers must wear many hats. There was a time when having extensive knowledge of recording techniques was sufficient to make someone a good producer, but things have changed. There are many different aspects involved in music producers new role in the music industry. A good producer must be a well-rounded recording industry professional.
The recording industry has gone through many changes in the past two decades. With the growth of the internet and digital releases, the entire landscape has changed. Radio play and the sales of physical copies of records have much less importance than they used to. Most fans hear new music by downloading it or going to YouTube, and viral marketing has taken on a great deal of importance.
The changes in the business itself have brought on some of the changes in the producer's role. A good Hip Hop producer can oversee every aspect of the careers of their artists. This article will describe some of the primary functions a producer must serve. There may be more!
1. Recording engineer. A music producer needs to stay on top of the latest recording technology, and also needs to know which tried and true techniques should be preserved. Part of your job as a producer is to advise the artists when they are making decisions and to know how to bring out the best sound from their raw material. This has always been one of the producer's functions, and it always will be.
2. Musician. A good producer should also be a musician. In order to advise the musicians and to make the best use of recording techniques and equipment, you should know about the basic element of the sound, which is the music itself. Musicians will be much more receptive to feedback from someone who is also a musician. Any professional should be familiar with all of the aspects of the jobs they supervise.
3. A & R executive. Artist and repertoire is the aspect of the business that involves searching out new talent, and helping both new and established talent to grow artistically. An A & R executive supervises the evolution of an album during the recording process, and serves as a bridge between the record company and the artist.
4. Marketing expert. In the age of the internet, marketing is more complicated than it was when it simply involved ad campaigns, press releases, and interviews. Now, social networking is an extremely important marketing tool. A good Hip Hop producer should be able to help artists develop a brand, advise them on their handling of social media, and also advise them on public image in situations like interviews or tv appearances. Marketing is a 24-hour-a-day job.
These are only a few of the roles Hip Hop producers in Los Angeles must play. New issues and responsibilities arise constantly in this ever-changing industry. To keep yourself fresh and informed in your profession, you must stay on top of these changes. You should seek to understand every dimension of the music industry in which you work and the work you do.
The recording industry has gone through many changes in the past two decades. With the growth of the internet and digital releases, the entire landscape has changed. Radio play and the sales of physical copies of records have much less importance than they used to. Most fans hear new music by downloading it or going to YouTube, and viral marketing has taken on a great deal of importance.
The changes in the business itself have brought on some of the changes in the producer's role. A good Hip Hop producer can oversee every aspect of the careers of their artists. This article will describe some of the primary functions a producer must serve. There may be more!
1. Recording engineer. A music producer needs to stay on top of the latest recording technology, and also needs to know which tried and true techniques should be preserved. Part of your job as a producer is to advise the artists when they are making decisions and to know how to bring out the best sound from their raw material. This has always been one of the producer's functions, and it always will be.
2. Musician. A good producer should also be a musician. In order to advise the musicians and to make the best use of recording techniques and equipment, you should know about the basic element of the sound, which is the music itself. Musicians will be much more receptive to feedback from someone who is also a musician. Any professional should be familiar with all of the aspects of the jobs they supervise.
3. A & R executive. Artist and repertoire is the aspect of the business that involves searching out new talent, and helping both new and established talent to grow artistically. An A & R executive supervises the evolution of an album during the recording process, and serves as a bridge between the record company and the artist.
4. Marketing expert. In the age of the internet, marketing is more complicated than it was when it simply involved ad campaigns, press releases, and interviews. Now, social networking is an extremely important marketing tool. A good Hip Hop producer should be able to help artists develop a brand, advise them on their handling of social media, and also advise them on public image in situations like interviews or tv appearances. Marketing is a 24-hour-a-day job.
These are only a few of the roles Hip Hop producers in Los Angeles must play. New issues and responsibilities arise constantly in this ever-changing industry. To keep yourself fresh and informed in your profession, you must stay on top of these changes. You should seek to understand every dimension of the music industry in which you work and the work you do.
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