The Benefits Of Venetian Shoe Cream

By Eula Nichols


Venetian shoe cream has been available since 1907 and is still popular today. Made by a small Chicago firm called C. A. Zoes, it contains cleaning agents combined with waxes and oils. This means it has more than one purpose and is used to clean, condition and shine shoes.

Leather, unlike rubber or synthetic fibers, needs to be treated with great care to look its best. Think of it as the covering of a living animal, receiving all the oils necessary to keep it soft, pliable and breathable. No wonder it becomes stiff and dry when not treated. The main culprits are heat and caked on mud. Continued flexing of dirty, brittle leather causes a breakdown of fibers and cracking.

In order to prevent cracking, preventative maintenance is imperative. Lubrication is necessary for the leather to breathe. A decision about which product to use may be difficult as there are so many available at local and online stores. Bear in mind that not all products are equal and also that there are different types of leather, requiring particular products. Some products are more suited to certain types of leather than others. Another factor to bear in mind is that application needs to be done on a consistent basis to achieve optimum results.

The label of this product reveals that it works on calfskin, kid and patent leather. Horween Leather Company, a name associated with high quality leather products, recommends it for use on their Chromexcel and Shell Cordovan leathers. This recommendation has contributed to its popularity. It should not, however, by used on nubuck or suede leather.

The product is available from online vendors. Buying such a product online and having it shipped, is still relatively inexpensive in comparison with the cost of some products of this kind. There is a 32oz tin with a great retro look available for those with an addiction to shoes and many shoes to polish. However, there are also smaller bottles of 5oz available as well.

The consistency is fairly thick, making it easy to apply. Many people tend to use too much product and in fact only a small amount needs to be used at a time. Surface dirt needs to be removed and the bottle shaken before application. It can be applied evenly with a cloth or worked in with fingertips if this is preferred. To produce a high finish, all that is required is buffing with a soft, dry cloth.

The product can enter the brogue holes on shoes when applied. Do not be concerned about this as long as it is brushed before leaving too long. One of the reasons why it needs to be applied sparingly as it contains turpentine which can remove some of the polish.

Venetian shoe cream can even be used on old shell shoes that have become very dull and dry after years of use. The fact that its color is neutral means it can be applied to two tone leather shoes without changing the color at all. Its effectiveness and affordability make it a popular choice amongst all shoe lovers. They understand the value of treating leather shoes correctly to ensure continued durability and shine.




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