The Purpose Of Music Videos

By Olive Pate


Music videos are short films combined with songs for promotional or artistic reasons. Making videotaped performances can be seen worldwide. One of the purposes of making this production is to sell single or album for thousands and millions. Typically, the primary purpose of making such music video to earn more revenue and profits. The primary benefits from the production of both artist and company are to promote their own single.

Both the record company plays an important role in promoting their music. Once the video is accompanied with a song, the exposure of the single will also double its exposure. While any song can only be played on internet services like iTunes, or on the radio, having a video means that the song can also be played on YouTube and other music channels. It is obvious that producing Pittsburgh music videos have grown into popularity.

A single and album use a wide array of styles while making great techniques such as filming, live action filming, abstract film, and documentation. Also, some are combined with other styles. These are interpreted using different images and scenes from the song lyrics whilst some are using thematic approaches.

Most of the artists give a lot of credit to their video production because without them, they may have never become successful in their respective careers. In fact, there are some artists that become popular because of their song and dance presentation through the videos. This extremely promote their videos and with the help of YouTube and other channels, it then became global.

One advantage of making a video is once done and complete, it can be heard and seen by large audiences over the world. Where some can easily ignore a CD on the shelves, it is much harder to ignore the face of their favorite artists seen on the favorite channel. People will easily remember someone if they see the face .

This reason may lead to more profits and sales and something that could help every artist to lengthen their career and their own brand. Recording companies are so much aware that everyone likes to share videos and promote them through word of mouth. For several artists, it only means recognition as it could broaden a lot of possibilities for their chosen career in the near future.

For record companies, producing a videotaped performance offers them opportunities to earn revenue and place controversial images. The purpose of this production varies on the entertainment that people get from it. Some would only watch the presentation to find out what their favorite artist is doing. Moreover, they can also be designed to carry important messages and add narration to the lyrics.

Along with the advantages, there are also potential disadvantages to release such videos. If the single is used in a movie, but viewers found it unfavorable, the single will also be affected. Similarly, if the video is poorly produced, it can affect the reputation of the movie and reduced the sales and revenue for both parties.

There are also some firms that both won their movie production and record brands. So, it means that their earnings are doubled. But, if both fails, it also means double effect to their reputation and to the artist's reputation.




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