The Purchase On Fine Art Online

By Emily Sigidson


I recently came across a very cool article that discussed the direction of purchasing in the fine art industry. It touched on some major changes that were occurring and hinted at what the future of art would look like. It was a very eye-opening read from the NY Times about the direction of e-commerce in relation to fine art. It touches on the hesitations associated with the online purchase of fine, expensive artwork and predicts a shift in this mentality.

It is not a great surprise that fine art has not dominated sales via the Internet like music and books. The business of fine art investments asks much more of a consumer than a few dollars from their pocketbook. The financial aspect is quite possibly the leading reason behind art's delayed reaction to the business of e-commerce.

However, there is a presumed change in direction that is forecasted for the way consumers purchase their art!

A new generation is now presenting new opportunities by way of purchasing art online. It is no longer a necessity to witness the artwork in person before the decision can be made! This upcoming wave of wealth is sure to change the game in which luxury goods are acquired. There is a comfort that is felt among them that allows for more flexibility and less hesitation related to the business of online purchasing. They are faithful and trustworthy of the online purchase business and appear to appreciate the simplicity that comes along with just a few clicks of a mouse.

It would appear that the art scene would begin its journey into modern day consumer purchases, as wealthy investors begin to take comfort in luxury purchasing online. These changes appear to be happening quickly. With that being said, prepare for some major and exciting changes coming to the art world!




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