Understanding the Market for Celebrity Assets

By Eric Ghrist


More than ever before, celebrities are adored and fawned over by the general public. There is an entire industry set up to cater to this interest; you can find anything from tabloids to meet-and-greet events wherever a celebrity might be seen. In the past, people would strive to get an autograph from a famous person in order to feel closer to them. Celebrities and entrepreneurs now have created a new way to reach out to the general public. Just like everyone else, there are times when a celebrity needs to sell one of their assets, and the public can often get these assets at great prices. If you're curious about this new field of commerce, read about the reasons for its existence.

The life of most celebrities is marked by periods of success and fame, followed by other fallow periods where they do not get much work or notoriety. Some people are able to escape the rise and fall eras, but most will have to deal with some kind of fluctuation in their career. One of the biggest effects of this status change for celebrities is going to be the amount of money they are making; when finances get too low, they often are forced into selling off their assets.

Selling off a celebrity home is one of the most common ways of eliminating assets. Due to the fact that most celebrities seem to get their homes built especially for their own tastes, you'll often find that owning their old homes can be, as they say, "a window to the soul." For this reason, owning a celebrity home is one of the best assets you can acquire.

There is a lot of prestige involved in owning a celebrity asset. These kinds of assets can be a very good way to start a conversation with someone at a party. Owning a celebrity asset will give you not only a means to connect with the person who used to own or wear the asset, but also a means of connecting with all of the celebrity's other fans. You'll find that you become treated like a bit of a celebrity in your own social circles.

When you buy a celebrity asset, you're also buying into a concept with a bit of novelty to it. When you've bought something pricey only because it was once owned by a famous person, you're buying into a fun and silly cultural idea. Celebrity assets are a great way to create fun for those with the means. When you purchase a larger asset, like a celebrity home, you may even want to start making it a shrine.




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