Department stores, boutiques, and other retailers often rely on eye-catching displays to attract the attention of customers. In order to effectively create and put together these interesting arrangements of merchandise, it takes skill and knowledge. The professional who is responsible for this task is known as a display artist or a visual merchandiser.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
People who are interested in pursuing a career in this field, first require a high school diploma and then formal instruction at a design school or community college. Educational requirements may vary from one employer to another, and some may offer apprentice-based training in visual merchandising but generally it is recommended that one should attain a suitable degree or diploma from a post-secondary institution if he or she wishes to be considered equally for advancement in the future.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
Growth of this field is expected as the number of retail establishments continues to multiply, creating additional employment for those in this profession. Stores rely on the skills of talented merchandisers to create an environment that will draw and retain shoppers on a consistent basis, making these professionals in demand.
There are many individuals employed in this field who earn an above-average salary. Those who have just begun their careers can be expected to earn less than seasoned professionals with several years experience under their belts, since proven expertise does play a role in determining pay. Educational background can also influence earning potential, making it a worthwhile investment to spend longer in school and grab any chance to gain experience.
The typical visual merchandiser puts in a 35 to 40 hour work week, with deadlines sometimes demanding extra hours. People employed by a retailer for several years may eventually be promoted to supervisor or manager positions within their department. Others will opt to do freelance work for a variety of clients and they may even start their own business.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
People who are interested in pursuing a career in this field, first require a high school diploma and then formal instruction at a design school or community college. Educational requirements may vary from one employer to another, and some may offer apprentice-based training in visual merchandising but generally it is recommended that one should attain a suitable degree or diploma from a post-secondary institution if he or she wishes to be considered equally for advancement in the future.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
Growth of this field is expected as the number of retail establishments continues to multiply, creating additional employment for those in this profession. Stores rely on the skills of talented merchandisers to create an environment that will draw and retain shoppers on a consistent basis, making these professionals in demand.
There are many individuals employed in this field who earn an above-average salary. Those who have just begun their careers can be expected to earn less than seasoned professionals with several years experience under their belts, since proven expertise does play a role in determining pay. Educational background can also influence earning potential, making it a worthwhile investment to spend longer in school and grab any chance to gain experience.
The typical visual merchandiser puts in a 35 to 40 hour work week, with deadlines sometimes demanding extra hours. People employed by a retailer for several years may eventually be promoted to supervisor or manager positions within their department. Others will opt to do freelance work for a variety of clients and they may even start their own business.
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