There are many different establishments that seem to be entirely focused on art, which is easy to understand. It's clear that museums are able to showcase some of the finest works imaginable and I believe that the same can be said for the various galleries that one will be able to attain. However, in terms of marketing, not many people would immediately associate "art" with such items as trailer wraps. However, this is where Art Everywhere can come into play and, suffice to say, it's pretty interesting.
According to an article on the Guardian, Art Everywhere is a campaign centered in the UK that focuses on - you guessed it - art. Specifically, this is viewed as the biggest art showing within the country, which is illustrated by the fact that it has been implemented into a series of 30,000 posters and billboards. I do not think that anyone can argue with the fact that this method is ideal for the purposes of awareness. It's easy to see that art can draw anyone's attention, regardless of knowledgeable they are on the matter.
One has to wonder, though, if a method like this will be able to come into play with other platforms. There's much to be said about items like billboards and the effectiveness that they possess but would it be totally out of the question to consider that trailer wraps could be used for similar purposes? It's important to keep in mind that these wraps are made with a great level of quality. In order to best attain this, it's worth looking into certain authorities on the matter, JMR Graphics included.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
I do not think that anyone can argue with the amount of potential associated with Art Everywhere. After all, it's a method that's meant to engage others and I believe that the usage of such public platforms along the lines of billboards only helps to make Art Everywhere that much more powerful. Who's to say that it cannot go on for longer? I believe that with the general interest in art combined with how it can help to make marketing efforts varied more than illustrates this system's effectiveness.
According to an article on the Guardian, Art Everywhere is a campaign centered in the UK that focuses on - you guessed it - art. Specifically, this is viewed as the biggest art showing within the country, which is illustrated by the fact that it has been implemented into a series of 30,000 posters and billboards. I do not think that anyone can argue with the fact that this method is ideal for the purposes of awareness. It's easy to see that art can draw anyone's attention, regardless of knowledgeable they are on the matter.
One has to wonder, though, if a method like this will be able to come into play with other platforms. There's much to be said about items like billboards and the effectiveness that they possess but would it be totally out of the question to consider that trailer wraps could be used for similar purposes? It's important to keep in mind that these wraps are made with a great level of quality. In order to best attain this, it's worth looking into certain authorities on the matter, JMR Graphics included.
I believe that there is much to be said about Art Everywhere as it relates to advertising. Let's say that you are driving along and you see a billboard show an ad featuring a new diner in town, only for it to shift and showcase a digital painting that a little-known artist made. To say that this can help to make marketing efforts a bit more interesting would be nothing short of an understatement. However, Art Everywhere has only just begun and I believe that its potential can be realized in time.
I do not think that anyone can argue with the amount of potential associated with Art Everywhere. After all, it's a method that's meant to engage others and I believe that the usage of such public platforms along the lines of billboards only helps to make Art Everywhere that much more powerful. Who's to say that it cannot go on for longer? I believe that with the general interest in art combined with how it can help to make marketing efforts varied more than illustrates this system's effectiveness.
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